Visitors and "staycationers" in Greater Lansing can follow an additional path to leisure and entertainment through the area's new beer, wine and spirits trail.
Inspired by the legendary Kentucky Bourbon Trail as well as winery and brewery tours across Michigan, the Greater Lansing Convention and Visitor's Bureau banded with area wineries, distilleries, cider mills, breweries and brewpubs to form the new
Makers and Shakers Trail.
The trail highlights 13 members of Mid-Michigan's growing libations industry, stretching from downtown Lansing to St. Johns. Trailblazers can go online for a brochure and map, as well as suggestions for eateries, transportation resources, and festivals that celebrate Greater Lansing's culture of craft beer, wine and spirits.
"The trail is a great way to get people excited about all the new places," says Tracy Padot, vice president of marketing and communications for the Greater Lansing Convention and Visitor's Bureau. "Our mission is to attract people from outside the region to come to town, spend the night, and see and experience the attractions along the trail."
The CVB introduced the Makers and Shakers Trail during the recent Tourist in Your Own Town celebration in late May. Padot says the concept has been bubbling since fall as a way to collectively market area attractions and build Greater Lansing as a tourist and "day-tripper" destination.
"People from outside the region will be more surprised than residents about all we have to offer," Padot says. "Residents have been tied in for years. The trail gives us even more cache as a place to visit."
Source: Tracy Padot, Vice President of Marketing and Communications, Greater Lansing Convention and Visitors Bureau
Writer: Ann Kammerer, News Editor
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